Friday, August 12, 2011

Dealership Amenities at Performance Lexus

I just got done reading a GREAT book called "Why She Buys." It really got me thinking about the reasoning behind the purchases I make and have made in the past.

Some of the big "takeaways" I got from the book are that women buy based on practicality; we don't get caught up in all the bells and whistles. But we do require sophisticated marketing. "Pink is not a strategy," the author tartly reminds marketers.

I got to thinking about some of the big purchases I've made lately, and the first one that came to mind was my car. Why buy did I buy a Lexus? Yes their cars are amazing, but honestly, I bought because I feel at home in their dealerships. They're sophisticated yet practical.

First of all, they do free handwashed car washes, so I know my car won't get dinged up when I need it cleaned. Plus, while I'm there, they have a cozy lounge where I can get work done on wifi, grab a cup of coffee, or even work out while I wait for my car to be cleaned/worked on. It's SO nice to have a home away from home, especially when you're on the road as much as I am!

I decided to make a top 10 list of my favorite things at each dealership. This week, I'm featuring Performance Lexus and next week I'll feature my top 10 favs at Lexus RiverCenter! Drum Roll... here are my top 10 favorite things at Performance Lexus:
1. Movie theater (enjoy a movie on a hi-def big screen in a big cozy reclining chair)
2. Four customer lounges including a "quiet room" (no TV or kids!)
3. Future Lexus Owners' Lounge (aka children's play area with toys, puzzles, coloring books & DVD player)
4. Full snack bar with custom coffee/tea/hot beverages
5. Lexus Gym with elliptical machines/treadmills/hand weights, etc. and full locker room with showers
6. Business center with four separate workspaces including desktop computers and printer
7. Complimentary pickup and dropoff for service customers (they come to you!)
8. Complimentary service loaners
9. Complimentary lifetime car washes and interior vacuum
10. The Service Manager (Whitney Binski) is female! (for some reason I just trust getting my auto info from a woman!!)

Here are some pics of Performance Lexus! It's soooo nice! You have to see it for yourself!